Meta Business Suite gives you one place to manage your business’s Facebook Page, Instagram account, ads, and messages — all for free. This guide will walk you through step by step how to set up your business account and start posting like a pro.
Table of Contents
Step 1: Set Up a Facebook Business Page
Your Facebook Business Page is where your brand lives on Facebook — it’s different from a personal profile and is required to use Meta Business Suite.
- Go to facebook.com/pages/create
- Choose Business or Brand
- Enter your business name, category, and description
- Add a profile picture (e.g., logo) and cover image (e.g., banner)
- Click Create Page
💡 Tip: Fill out your Page details fully, including website, phone, hours, and a short bio — this helps build trust and makes you easier to find.
Step 2: Access Meta Business Suite
Once your Page is live, you can access Meta Business Suite to manage everything in one place.
- Visit business.facebook.com
- Log in with your Facebook account (must be Page admin)
- Use the dashboard to:
- View notifications from Facebook & Instagram
- Create and schedule posts
- Check audience insights and analytics
- Manage messages and comments
- Run and monitor ads (optional)
💡 Tip: Bookmark Meta Business Suite in your browser or download the Meta Business Suite app on your phone for easy access.
Step 3: Connect Your Instagram Account
To manage Instagram alongside Facebook, connect your Instagram Business account.
- Go to Settings > Business Assets > Instagram Accounts in Business Suite
- Log in to your Instagram account and confirm the connection
- Ensure it’s set as a Professional (Business) account (in the Instagram app, go to Settings > Account > Switch to Professional Account)
Step 4: Create and Schedule Posts
Posting as a business helps you stay consistent and professional across platforms.
- In Business Suite, click Create Post
- Write your caption (include hashtags for Instagram)
- Upload images or videos (square or vertical formats work well)
- Select where to publish (Facebook, Instagram, or both)
- Click Publish or Schedule for a future date and time
💡 Scheduling posts in advance saves time and keeps your audience engaged without needing to log in daily.
Step 5: Monitor Insights and Engagement
After you post, track performance to learn what works.
- Open the Insights section in Business Suite
- Check metrics like:
- Reach and impressions (how many people saw your posts)
- Engagement (likes, comments, shares)
- Audience details (age, gender, location)
- Use this data to improve your content strategy over time
💡 Boost your best posts with small ad campaigns if you want to expand your reach further — even £10 can make a noticeable difference.
Common Questions
Q: Do I need a personal Facebook account to use Business Suite?
A: Yes, but don’t worry — your personal info stays private. You’ll manage everything as a business, not from your personal timeline.
Q: Can I schedule Instagram stories too?
A: Yes! Business Suite allows scheduling for posts, stories, and even ads on both Facebook and Instagram.
Q: Is Business Suite free?
A: Yes, it’s completely free. You only pay if you choose to run paid ads or use third-party tools.
Need Assistance?
Setting up Meta Business Suite is one of the smartest steps you can take to grow your online presence. At Web Guidance, we help businesses set up, manage, and optimize their social media so you can focus on what you do best.
👉 Contact us today to get expert support with your social media setup, content strategy, and growth!
