Case study · Roofing company
J.Horton Roofing.
A new website and complete digital setup created for an established local roofing company with more than 15 years of experience, helping the business move beyond word of mouth and become easier to find online.
The brief
A long-established roofing company needed to rebuild its online presence.
J.Horton Roofing had served the local area for more than 15 years and built a strong reputation through word of mouth. The previous website was no longer operating, leaving the business without a dependable place for customers to learn more, make contact or verify the company online.
No active website
The business had experience and a strong local reputation, but no working website to represent that history online.
Too dependent on word of mouth
Recommendations were valuable, but the business needed to reach local customers who were actively searching for roofing services.
Google visibility needed strengthening
The website, Google Business profile and local SEO all needed to work together to improve trust and search visibility.
What Web Guidance built
A complete digital foundation for local growth.
Web Guidance created a new website and connected business setup designed to present J.Horton Roofing professionally, make contact easier and improve how the company appears across local search.
A brand-new roofing website
A clear, professional website built around the company's services, experience and local reputation.
- Custom responsive website
- Clear roofing service information
- Simple enquiry and contact routes
Local SEO setup
The website was structured to help the business appear more clearly for relevant roofing searches across the local area.
- Location-focused page structure
- Search-friendly service content
- Technical SEO foundations
Google Workspace setup
Professional branded email was configured to support cleaner communication and a more trustworthy customer experience.
- Domain-based business email
- Cleaner day-to-day communication
- Improved email deliverability
Google Business support
The wider Google presence was supported so the website and business profile could work together more effectively.
- Google Business setup support
- Consistent business information
- Stronger local trust signals
The result
A trusted local roofer with a professional online presence.
J.Horton Roofing now has a clear digital foundation that reflects more than 15 years of experience. The new setup gives customers a dependable place to learn about the business, make contact and find the company through local search.
Client feedback
Review coming soon.
The website is newly launched and client feedback will be added here once it has been received.
“Client review pending.”
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